Milenthal-DelGrosso Social Madness Tip:
Your stakeholders are more than just a target audience. Leverage them to create impactful content. Interview a stakeholder, create a blog post and then tweet away. Your stakeholder will tell his or her network that they are featured on your blog, increasing your brand’s visibility as well!
What we mean by this…
Your primary target audience(s) are obviously your main concern – customers, funders, shareholders, whatever group this might be within your brand’s unique community. But any organization has a host of other stakeholder groups that can and are affecting how your brand is perceived in the marketplace. This might include government, advocacy groups, vendors and distributors, media or even your competitors.
It’s important to recognize that all your stakeholder groups are likely talking about topics and points of view that are relevant to your own organization. At Milenthal-DelGrosso, we believe every stakeholder group should be invited to your podium…given an opportunity to voice their points of view, but under the halo of your brand or organization.
Why? Well, for a number of reasons:
- By inviting your stakeholder groups to participate in conversations relevant to you, you are forging positive relationships that will likely benefit you in the future
- It allows you to show open-mindedness and transparency, but in a controlled way. It’s your brand…you have the final say in what content is exposed under your halo. But giving your stakeholders a podium shows that your brand isn’t timid about exposing your audiences to more than just your own thoughts.
- People like to promote themselves…offer up an opportunity for one of your stakeholders to share their points of view under your brand umbrella, and that stakeholder will actively communicate this involvement with you to his or her network, thus expanding your reach.
- It’s a great way to keep on feeding the social marketing ecosystem…more content means more opportunities for you to broadcast your organization.
So think about the stakeholder groups that make up your unique community. Then consider inviting some of them to write a blog for your site, participate in a roundtable discussion that you shoot on video or sit down with your CEO for a Q&A interview. Once you’ve published this content, be sure to show your appreciation for the stakeholder’s involvement by including them in your tweets and posts.
We hope you find this tip helpful. Let us know your thoughts, and if you have your own tips or advice, pass them along and we’ll post them while also crediting you as the source.
Milenthal-DelGrosso is a content marketing and digital production firm dedicated to creating, publishing and distributing custom content on behalf of our clients in an effort to help them embrace today’s 24-7-365 communications world. Contact us at firstname.lastname@example.org or 614-228-4808