Discover
We learn to think like you
Deep understanding of client’s business goals/needs |
- Internal interviews
- Stakeholder research/interviews
- Competitive review
- Industry research/trending
- Pre-campaign surveying
- Primary research/proprietary research
|
Define
When strategy is created
Collaboratively crystallize our points of view |
- Brand development/architecture
- Marketing strategy development
- Opportunity research
- Determining potential distribution
- Message creation
- Measurement criteria established
|
Design
Where ideas start to take shape
Program creation; creative executions; tactics are further fleshed out |
- Full creative services (copy writing/design/video/digital)
- Grassroots/Grasstops coalition building
- Social media strategy & execution
- Email marketing
- Web design/development
|
Develop
Our program comes to life
Production of materials/program elements; distribution strategy is organized |
- Distribution strategy development
- Public relations
- Fundraising strategy development
- Production services (print, video, audio, web)
- Media planning/buying
- Database development
|
Deploy
Where the rubber meets the road
Execution of strategy |
- Program management; execution
- Ongoing client communication
- Reporting
|
Determine
We do not grade ourselves on a curve; our goals must be met
Full reporting based on agreed upon goals |
- Milestone reporting/presentations
- Evolution of program based on findings
- Post-campaign surveying
- Vet potential program enhancements
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