Our Philosophy

A New Way to Look at Marketing. Community Engagement.

Milenthal-DelGrosso  is a content marketing & digital production firm that creates, publishes and distributes creative content on behalf of our clients in an effort to embrace what is now a 24-7-365communications world.

We believe that every brand or organization is at the center of its own unique community.  How you are perceived in the marketing can be affected by a network of stakeholders – target groups that extend beyond customers and shareholders/funders (for non-profits) to often include government, vendors, distributors, non-governmental organizations, advocacy groups, and typically many more.  Any of these groups can impact how your brand is perceived and considered because technology allows anyone to talk about anything anytime.  How you communicate with and inspire the stakeholders within your community is critical to your success. That’s what Milenthal-DelGrosso does for its clients –we create, publish and distribute creative content aimed at building, nurturing and moving our clients’ communities. We call this Community Engagement, and we execute passionately against this philosophy by focusing on three main areas:

Content Creation

Community Engagement requires constantly creating and responding to content to motivate your community, whether its video, blogs, website, social media, events, etc.  You need to be agile in evolving and shifting with the tides of your audiences, and you need a partner that understands, appreciates and excels in this dynamic.

Stakeholder Targeting & Strategy

Your brand is at the center of its own unique community –a community that goes beyond customers and shareholders/funders.  Working collaboratively with our clients, we seek to understand the motivations of each stakeholder audience within your brand community, and then engage your community with provocative communications (content) to incite action, thus performing against your business goals.

Distribution Convergence

Communications today need to be delivered where and how your stakeholders want it.  That requires a very different strategic approach that few organizations can execute.  Milenthal-DelGrosso has in-house experts dedicated to developing and publishing content (traditional and non- traditional) for any kind of distribution platform –web, video, mobile phone, social media, pad devices, out-of-home, experiential/events, advertising, etc.  We take a neutral approach to distribution delivery, relying on your business objectives and audience appeal to dictate the most effective sources.

 

So how are you inspiring and nurturing your unique community?  It’s time to look at marketing in a whole new way…it’s time to contact Milenthal-DelGrosso to create your Community Engagement program.