Milenthal-DelGrossoIs there a Cinderella Story out there?

March Madness! Buzzer Beaters! Cinderella Stories! One Shining Moment!

We are deep in the throes of another NCAA Basketball Tournament season, and it’s been a pretty excited one so far for us fans. It hasn’t been very exciting for some Big 10 Teams, but at least Ohio State is keeping its momentum strong.

In Central Ohio, running alongside March Madness, and our high spirits for our hometown team, is another “tournament” called #SocialMadness, a competition launched by Columbus Business First (through the paper’s parent American City Business Journals), and locally sponsored by us – Milenthal-DelGrosso. Capital One is the national sponsor for this competition.

We are so excited to be affiliated with this promotion, because it aligns directly with what our firm believes in – that the digital media world is critical to business and marketing today.

Why We Sponsored #SocialMadness

Milenthal-DelGrosso is a content marketing and digital production firm. We strategically create, publish and distribute customized content on behalf our clients. We help organizations institutionalize an approach to do this constantly and consistently, because if you haven’t noticed, communications is a 24 x 7 x 365 effort today. Social media is an integral component of how Milenthal-DelGrosso executes a content marketing program for our clients. #SocialMadness plays right into this thinking.

Our View on Social Media

We view social media as a distribution vehicle for our clients’ messages. But in order for social media to be effective, you need to have the content…the stuff…to tweet or post. And you need to have a variety of stuff that is targeted individually at each of your stakeholder groups.

We find that many organizations embrace a social media effort – setting up a Twitter account, a Facebook fan page or a Google+ page – but they then struggle to grow these communities. It’s not because the organization is immune to the effectiveness of social media. It’s usually because the organization hasn’t thought about what’s needed upstream…they haven’t crafted a content creation strategy to feed the social media engine. That’s why we work with clients to make sure there is stuff, so our social media distribution can be effective and break through.

So How We Plan to Leverage #Social Madness

We plan on being very active over the next six months in leveraging our sponsorship of Columbus Business First’s #Social Madness contest. We will be participating in upcoming events (one in April, one in May). We will be using the publication to post tips on how to more effectively use social media tools. We are looking into developing a social media webinar series during the contest period. And we will certainly continue to blog about the contest just because it’s a fun way to generate more interest.

Get Your Business Involved

So if you’re interested in showing off your company’s social media chops, then don’t hesitate to register your business now. Or, you can nominate another company to participate in the challenge.

Just visit the registration page, and get yourself into the game. Who knows…you may hit a buzzer beater that thrusts your company into #Social Madness’ national competition!

Good luck, and you’ll be hearing more about this as the weeks go on!