COLUMBUS, OH, November 14, 2011 – Milenthal-DelGrosso, formerly The Milenthal Group, received a platinum eHealthcare Leadership Award from Strategic Health Care Communications for best integrated campaign for an HMO/PPO/Other Insurer. The winning campaign – named “Get Your Well On” – was developed in summer of 2010 for the Ohio Association of Health Plans on behalf of the organization’s Medicaid care coordination plan members.
“We are so honored to receive this national healthcare marketing award,” said Jon Milenthal, CEO of Milenthal-DelGrosso. “If it wasn’t for the creativity, collaboration and trust of our client, this would not have been possible.”
Over 1,200 entries were submitted to Strategic Health Care Communications for consideration of this year’s eHealthcare Leadership Awards. Milenthal-DelGrosso’s “Get Your Well On” Campaign won platinum honors for an integrated campaign.
The campaign focused on showing the value of Medicaid care coordination in Ohio, while also promoting to Medicaid recipients the importance of living a healthy lifestyle and forging a relationship between doctor and patient. Elements of the campaign included website development (www.ohiohealthcarehome.com), grassroots, collateral, “real stories” videos, online advertising and event marketing.
“The fact that we won for best integrated campaign is particularly rewarding,” continued Mr. Milenthal. “It just goes to show the impact you can make when you target a client’s entire stakeholder community with exceptional content and broad-reaching distribution strategies.”
The eHealthcare Leader Awards were held on November 9, 2011 in Orlando, Florida, and are organized by the national healthcare association, Strategic Health Care Communications. The awards are meant to honor excellence in health care website design, online marketing and integrated campaigns.
Other collaborators included The Creative Good, Solutions by Web and Planetary Media.
About Milenthal-DelGrosso, LLC
Milenthal-DelGrosso, LLC is a Columbus, Ohio based content marketing firm focused on a philosophy called Community Engagement, which recognizes that every brand is at the center of its own unique community. Milenthal-DelGrosso develops and executes content marketing programs aimed at building, nurturing and mobilizing our clients’ communities.
About Ohio Association of Health Plans
The Ohio Association of Health Plans (OAHP) represents 20 member health plans providing health insurance coverage to more than 7.5 million Ohioans. Ohio’s health plans include commercial insurers, Medicaid Care Coordination Plans and Medicare Advantage Plans. As the statewide trade association for the health insurance industry, the OAHP is a leading organization that actively promotes and advocates for quality health care benefits for all consumers in Ohio.
About Strategic Health Care Communications
Serving the industry since 1984, Strategic Health Care Communications, a wholly-owned division of Health Care Communications, provides information on business development, marketing, and Internet strategies. The company’s products and services include print publications, special reports, conferences, evaluations, and consulting services.