Objective:

Gain national attention as an organization galvanizing the health care reform period

Strategy:

Demonstrate an organization prepared to embrace a new era of health care in our county

Tactics:

• Online influencer network where POV can be expressed
• Connect and build community of government and health care leadership
• National political advertising – in print and online
• Produced statewide cable TV program
• Organized Custom events on capital hill

Results (pre/post campaign study):

• 67% increase in brand awareness among target audiences
• Messaging helped move debate in favor of positive business direction for client
• Built Community of 1,000s of influencers, media, health care experts and congressional delegates