Objective:
Gain national attention as an organization galvanizing the health care reform period
Strategy:
Demonstrate an organization prepared to embrace a new era of health care in our county
Tactics:
-Online influencer network where POV can be expressed
-Connect and build community of government and health care leadership
-National political advertising – in print and online
-Produced statewide cable TV program
-Organized Custom events on capital hill
Results (pre/post campaign study):
- 67% increase in brand awareness among target audiences
-Messaging helped move debate in favor of positive business direction for client
-Community of 1,000s of influencers
-Messaging helped move debate in favor of positive business direction for client
-Community of 1,000s of influencers
Poverty Simulator
Capital Hill Panel Discussion
Website
10TV Health Signs
Print Ads
Leave Behind
Banner Ads
