Objectives:

Show Medicaid Managed Care as ideal strategy for Ohio in offering Medicaid safety net services

Build coalition of statewide supporters

 

Strategy:

Statehouse influence

Statewide town-hall meetings/events

Real stories of Medicaid

Promote importance of doctor-patient relationship/healthy living

 

Tactics:

Web site with critical Medicaid tools

Online advertising

Grassroots advocacy

Event marketing

Collateral development & distribution

Provider outreach/distribution

 

Results:

Positive policies for Medicaid Managed Care pass at Statehouse

Over 600,000 “Get Your Well On” materials distributed to coalition partners

Governor makes Proclamation