Milenthal-DelGrosso is the local sponsor for American City Business Journals' first annual Social Madness challenge, hosted locally by Columbus Business First and sponsorsed nationally by Capital One. As your local sponsor, we have been including tips about social media and content marketing in each issue of Columbus Business First. We felt it would be prudent to share these tips with our own network, and provide some additional commentary relative to each tip.

Milenthal-DelGrosso Social Madness Tip:

Your stakeholders are more than just a target audience. Leverage them to create impactful content. Interview a stakeholder, create a blog post and then tweet away. Your stakeholder will tell his or her network that they are featured on your blog, increasing your brand’s visibility as well!