Milenthal-DelGrosso is the local sponsor for American City Business Journals' first annual Social Madness challenge, hosted locally by Columbus Business First and sponsorsed nationally by Capital One. As your local sponsor, we have been including tips about social media and content marketing in each issue of Columbus Business First. We felt it would be prudent to share these tips with our own network, and provide some additional commentary relative to each tip.
Archive for Marketing
Just Because You Could Doesn’t Mean You Should
A historic rules change by the Securities and Exchange Commission, SEC was voted into place yesterday (7/10/13). Since the Great Depression, private companies seeking investment were not allowed to advertise. When the sun rose today, that rule completely flipped.
Your New Television Season Awaits
The convergence of TV and the internet is moving at very rapid pace. It’s an obvious coming together, but there have been a few interesting stories in the news that really punctuate this inevitability.
NewFronts Becoming the New UpFronts?
Most people in the marketing world know what the Upfronts are. This is a conference of sorts where network and cable television invite the marketing community to see what’s in store for the new television season. New shows are revealed. Current shows that made the cut are promoted. A lot of money is thrown around on behalf of the advertisers looking to get eyeballs.Fuel the System
I had the pleasure recently of presenting and facilitating a workshop for many Columbus-area businesses as part of our Social Madness sponsorship with Columbus Business First. It’s always an adrenaline rush when you get an opportunity like this, but this one was particularly unique because the attendees for the workshops had a broad range of social media experience – some were already very active in social media, while others were brand new to the game. So preparing something relevant for all attendees was quite a challenge for me, and frankly had me pretty nervous leading up presentation day! But I think it went over quite well.
Is there a Cinderella Story out there?
In Central Ohio, running alongside March Madness, and our high spirits for our hometown team, is another “tournament” called #SocialMadness, a competition launched by Columbus Business First (through the paper’s parent American City Business Journals), and locally sponsored by us – Milenthal-DelGrosso. Capital One is the national sponsor for this competition.
Is Your Website Mobile-Friendly?
OK, let’s start with a few simple stats from Pew Research and Yahoo!:
- 46% of American adults own a smart phone
- 49% of smartphone owners use it while watching TV (think of it, Multi-Tasking equals sales for you)
It’s clear that these little computers-in-your-hand devices are pervasive in today’s society. But the question for you is this:
Is your website mobile-friendly allowing you to engage with your community anytime, anywhere?
The answer for many small- to -mid-sized businesses is “no”. That’s because having a mobile-friendly site is either an afterthought or perceived as too expensive. But Milenthal-DelGrosso is here to make it simple and inexpensive – we’ll have your website mobile-friendly in about two-weeks for as little as $1,000. All we need from you is a half-hour of your time, your URL and contact information for your webmaster. In about two weeks, we’ll provide you with code that is inserted onto your site and “Voila!” – you’re mobile-friendly. (Of-course, there’s some hard work happening behind the scenes, but it’s easy for you).
Take a look at the Milenthal-DelGrosso site – mobile-friendly vs. computer-friendly:
Big buttons, not too complicated, easy to navigate…perfect for any hand-held hardware.
So to recap:
Meet with us for a half-hour…
Give us your URL & contact info for your webmaster…
We’ll give you mobile-friendly code in about two weeks!
All for as little as $1,000*
Contact Milenthal-DelGrosso today:
614-228-4808
* Size of site, additional consultation or including other site tools not on your current site (like video or e-commerce) will make your starting cost higher. Our intial meeting with you will determine a firm estimated cost.
** An annual cost equal to the initial mobile-friendly site cost will be required starting after your first year of having your mobile-friendly site. This annual cost is for site hosting and keeping the site live. Your first year is covered in the initial estimated cost.
Milenthal-DelGrosso, LLC is a content marketing and digital production firm dedicated to creating, publishing and distributing creative content on behalf of our clients in an effort to embrace today’s 24/7/365 communications world. Visit us at milenthal-delgrosso.com.
Milenthal-DelGrosso Takes Top Honors at eHealthcare Leadership Awards
Milenthal-DelGrosso, formerly The Milenthal Group, received a platinum eHealthcare Leadership Award from Strategic Health Care Communications for best integrated campaign for an HMO/PPO/Other Insurer.