Milenthal-DelGrosso is the local sponsor for American City Business Journals' first annual Social Madness challenge, hosted locally by Columbus Business First and sponsorsed nationally by Capital One. As your local sponsor, we have been including tips about social media and content marketing in each issue of Columbus Business First. We felt it would be prudent to share these tips with our own network, and provide some additional commentary relative to each tip.
Archive for Content Creation
Just Because You Could Doesn’t Mean You Should
A historic rules change by the Securities and Exchange Commission, SEC was voted into place yesterday (7/10/13). Since the Great Depression, private companies seeking investment were not allowed to advertise. When the sun rose today, that rule completely flipped.
Your New Television Season Awaits
The convergence of TV and the internet is moving at very rapid pace. It’s an obvious coming together, but there have been a few interesting stories in the news that really punctuate this inevitability.
NewFronts Becoming the New UpFronts?
Most people in the marketing world know what the Upfronts are. This is a conference of sorts where network and cable television invite the marketing community to see what’s in store for the new television season. New shows are revealed. Current shows that made the cut are promoted. A lot of money is thrown around on behalf of the advertisers looking to get eyeballs.Fuel the System
I had the pleasure recently of presenting and facilitating a workshop for many Columbus-area businesses as part of our Social Madness sponsorship with Columbus Business First. It’s always an adrenaline rush when you get an opportunity like this, but this one was particularly unique because the attendees for the workshops had a broad range of social media experience – some were already very active in social media, while others were brand new to the game. So preparing something relevant for all attendees was quite a challenge for me, and frankly had me pretty nervous leading up presentation day! But I think it went over quite well.
Is there a Cinderella Story out there?
In Central Ohio, running alongside March Madness, and our high spirits for our hometown team, is another “tournament” called #SocialMadness, a competition launched by Columbus Business First (through the paper’s parent American City Business Journals), and locally sponsored by us – Milenthal-DelGrosso. Capital One is the national sponsor for this competition.
Community Gems Will Tell Your Story
The results of our efforts have been astonishing. Bruce Jarvis hosted a community-wide event to reveal how Canal Winchester would now appeal to potential visitors. Our local news television station – WBNS-TV – ran a feel-good story about our video. And what makes me most proud? The over 3,000 views our video has received in only one month, and sweet response we have received from the community and friends.
Milenthal-DelGrosso Takes Top Honors at eHealthcare Leadership Awards
Milenthal-DelGrosso, formerly The Milenthal Group, received a platinum eHealthcare Leadership Award from Strategic Health Care Communications for best integrated campaign for an HMO/PPO/Other Insurer.
Blue Ribbon Marketing
The Ohio Expo Center announced that the 2011 Ohio State Fair Radio Spots produced by Milenthal-DelGrosso have received a First Place Award from International Association of Fairs and Expos (IAFE)’s annual Hall of Honor Communication Awards. The television spot, also produced by Milenthal-DelGrosso, placed second in its category. 2011 marks the fourth year that our company has collaborated with the Ohio State Fair.