In the June 9 Dispatch article “Taking stock of OSU’s progress,” regarding the retirement of Ohio State University President E. Gordon Gee, Gov. John Kasich was quoted as saying that “momentum alone won’t take the university to new heights,” but rather, “It will take the right leader.”
Archive for Building Brands
Your New Television Season Awaits
The convergence of TV and the internet is moving at very rapid pace. It’s an obvious coming together, but there have been a few interesting stories in the news that really punctuate this inevitability.
NewFronts Becoming the New UpFronts?
Most people in the marketing world know what the Upfronts are. This is a conference of sorts where network and cable television invite the marketing community to see what’s in store for the new television season. New shows are revealed. Current shows that made the cut are promoted. A lot of money is thrown around on behalf of the advertisers looking to get eyeballs.Community Gems Will Tell Your Story
The results of our efforts have been astonishing. Bruce Jarvis hosted a community-wide event to reveal how Canal Winchester would now appeal to potential visitors. Our local news television station – WBNS-TV – ran a feel-good story about our video. And what makes me most proud? The over 3,000 views our video has received in only one month, and sweet response we have received from the community and friends.