Milenthal-DelGrosso

Content Creation. Stakeholder Targeting. Distribution Convergence.

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Your Stakeholders are More than a Target Audience

Content Creation, Marketing, Stakeholder Targeting, Video ProductionLeave a comment

Milenthal-DelGrosso is the local sponsor for American City Business Journals' first annual Social Madness challenge, hosted locally by Columbus Business First and sponsorsed nationally by Capital One. As your local sponsor, we have been including tips about social media and content marketing in each issue of Columbus Business First. We felt it would be prudent to share these tips with our own network, and provide some additional commentary relative to each tip.

Milenthal-DelGrosso Social Madness Tip:

Your stakeholders are more than just a target audience. Leverage them to create impactful content. Interview a stakeholder, create a blog post and then tweet away. Your stakeholder will tell his or her network that they are featured on your blog, increasing your brand’s visibility as well!

Community Gems Will Tell Your Story

Building Brands, Content Creation, Video ProductionLeave a comment

The results of our efforts have been astonishing. Bruce Jarvis hosted a community-wide event to reveal how Canal Winchester would now appeal to potential visitors. Our local news television station – WBNS-TV – ran a feel-good story about our video. And what makes me most proud? The over 3,000 views our video has received in only one month, and sweet response we have received from the community and friends.

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