The convergence of TV and the internet is moving at very rapid pace. It’s an obvious coming together, but there have been a few interesting stories in the news that really punctuate this inevitability.

NewFronts Becoming the New UpFronts?

Most people in the marketing world know what the Upfronts are. This is a conference of sorts where network and cable television invite the marketing community to see what’s in store for the new television season. New shows are revealed. Current shows that made the cut are promoted. A lot of money is thrown around on behalf of the advertisers looking to get eyeballs.