CVS Caremark has revealed plans to remove all tobacco products from its 7600 plus stores across the country by October 1st, 2014. CVS is on course to lose $2 billion from the move, or the equivalent of 17 cents per share. But how can CVS reconcile a $2 billion dollar loss? What is the motive?
Archive for Uncategorized
A True Strategy Toward Civil Discourse in Politics
There's nothing new in talking about the public's sentiment toward how our elected officials are dealing with today's challenges. A recent poll by YouGov reports the lowest approval ratings for Congress ever - only 6% of American's approve of the work Congress is doing. And this blogger even makes the comparison that people have a better opinion of car salesmen than they do of Congress.
McDonald’s REAL Secret Sauce: Transparent Content Strategy
In the past year, mega fast food franchise McDonald’s has exhibited an unexpected change – a move towards transparency in its content strategy to the public. In an industry that has often been characterized for its opacity, controversial standards of cleanliness, and questionable practices, McDonald’s move towards pulling the curtain back on their operations, practices, and even their secret sauce has come as a welcomed move to many, and illustrates a change in how many organizations are marketing themselves.
Is the Rest of the World Ready for Facebook?
Mark Zuckerberg’s newest campaign, Internet.org, is aimed at delivering Internet access to the 5 billion individuals around the world who presently don’t have it, specifically by means of granting more affordable or free internet access to a rapidly growing number of cell phone users. John Griffin, in his CNN Money article, “Mark Zuckerberg’s Big Idea: The ‘Next 5 Billion’ People”, goes to say that Zuckerberg has invested a total of $1 billion into the project so far, with hopes to “do a lot more”.
Is there a Cinderella Story out there?
In Central Ohio, running alongside March Madness, and our high spirits for our hometown team, is another “tournament” called #SocialMadness, a competition launched by Columbus Business First (through the paper’s parent American City Business Journals), and locally sponsored by us – Milenthal-DelGrosso. Capital One is the national sponsor for this competition.